Hi there —

I’m inspired by moments of cultural transformation, obsessed with serving real people, and energized by innovative brands creating positive change. 

I distill trends, identify future opportunities, define big ideas and guide execution to create impact from end to end. My deep understanding and passion for impact, technology and lifestyle brands has guided my career in agency, corporate, and startup environments. I’m excited about the intersection of strategy, design, marketing and brand, and enjoy peeling back the layers of complex problems to uncover hidden gems that will unlock a brand’s potential. 

I am curious, work with integrity, strive for fairness and believe in intersectional thinking to find unique solutions. As a leader and teammate, I am unafraid to share my point of view but also believe a good idea can come from anyone, anywhere and strive to create work environments where my teammates surprise themselves with their own brilliance. The best idea wins, always.

I live in Los Angeles with my dog Penelope, a never-ending reading list and a love of good food and great wine. I am a dual citizen of South Africa and when I’m not working, I’m visiting family in Cape Town or on safari.

Problems and topics I’d love to work on —

  • Democratizing design education (well, all education)

  • Equal pay in the workplace

  • Anything about sneakers

  • The redefinition of beauty

  • Hospitality for a global world (now also, a COVID-19 world)

  • Inspiring individuals to reach their potential and mentoring

  • Protecting endangered species

  • Sustainable business models to support local artists and designers

Values

 

Impactful work

 

I strive to build solutions and tell stories that anticipate trends, authentically serve consumers and guide the category towards an optimistic future reality.

 

Doing good is good business

 

I believe that bringing new thinking to old models can translate to business models that do good and are profitable.

 

Lifelong learning

 

I keep a beginner’s mind. I am an active learner and avid reader (200+ books since 2020). I have prioritized mentoring and being mentored. Great teams make all the difference both personally and professionally.