Nike Air is not a shoe. It’s a platform.

OVERVIEW

The Nike Vapormax is the first shoe to give the wearer the feeling of truly being “ON AIR,” harnessing the full potential of air by eliminating everything but the airbag. We partnered with Nike to design an end-to-end experience and story to showcase the potential of air.

We brought the story to life in under a month through narrative, film, global “Air Lounges” and an experience at Nike WHQ.

A key goal of the initiative was to anticipate any political critique from Donald Trump and tell a strong “Made in the US” story.

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ROLE: Creative Director

Agency: INDUSTRY

Production: After All, Satis&Fy