Own the future of making.
OVERVIEW
In partnership with Autodesk, we made a company-wide push to shift the brand perspective from making software to being number one in manufacturing. We are entering the next revolution in manufacturing, and Autodesk needed a strong message to own the space.
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ROLE: Strategy + Creative Lead. Voice + Tone Definition. Creative Direction - Video.
Agency: INDUSTRY
Production: AfterAll
Make Tomorrow Today
The first challenge was the line.
The brand had landed on ‘Embrace Disruption,’ but my instinct was that the jargon would not resonate with the target consumer. I was given 48 hours to convince the CEO to change the line.
I brought in a panel of individuals from design to engineering and let the voice of the consumer speak for itself by producing a research video.
We succeeded, and the global line shifted to ‘Make Tomorrow Today.’
Bring the vision to life
We established a strategic brand foundation spanning both internal and external channels. To bring the new vision to life, we produced an authentic asset library to equip global teams with the tools to drive a new narrative.
We also scripted and shot a video capturing the global innovations that have used Autodesk tools to make tomorrow today.