Nike Influencer Marketing

OVERVIEW

I have partnered with Nike’s Entertainment Marketing and Influencer team since 2014. In that time, I have collaborated on their overarching strategy, their engagement plan for Running and Women’s, and a full competitive audit.

We have created athlete plans for: Ellie Goulding, Kevin Hart, G Dragon, Kris Wu, Kendrick Lamar, Michael B Jordan, Chance the Rapper, and Donald Glover/Childish Gambino.

Most recently, I created a comprehensive internal document capturing their 40 key influencers. For each individual, I created a positioning, synthesized their story, showcased their point of view, captured their past success with the brand, and defined their future opportunity with the brand and consumer. This 250 page deck will be their North Star for influencer documentation and is being used to brief in marketing, brand and product teams.

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ROLE: Senior Strategist, Copywriting

Agency: INDUSTRY