Think beyond the can. Feed the human spirit.
OVERVIEW
We collaborated with Oregon Food Bank pro bono to refresh their brand, messaging and experience design for a new era . By focusing on the core promise and unique sense of purpose and places we have in Oregon, we evolved the brand to extend awareness and community engagement. Together we set out to broaden the conversation to eliminate hunger and it’s root causes. The results were a full rebrand, visual tone and fundraising model.
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ROLE: Senior Strategist
Agency: INDUSTRY
Pro Bono Rebrand
With the goal to engage a broader community and donor base, we refreshed their brand for a new era. We defined the end-to-end journey starting with brand DNA including their logo, photography, tone, voice and image of the brand.
We highlighted key cultural shifts around food, community and philanthropy and identified ways for OFB to think beyond the can through engagement, events, eduction and a clearly articulated brand campaign.
