A diamond’s impact is forever.

OVERVIEW

How do you bring the white glove experience of a personal jeweler online and inspire people to say “I do” to lab-grown diamond engagement rings? Even consumers who care about sustainability and ethical practices often choose traditional retail experiences and mined gems.

A diamond’s impact is forever. It’s luxury should exist without compromise in environment or experience. The tailored digital journey serves consumer mindsets across both tailored and fully bespoke engagement rings.

Digital launch strategy, messaging and website design for lab-grown diamond engagement rings. Kimai is a conscious jewelry startup based in Antwerp, Belgium that is reimagining ethical fine jewelry.

Collaborated with the founders to design a digitally-only launch strategy due to COVID-19.

Product and site launched in Summer 2020.

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ROLE: Freelance Creative Director + UX/UI Design