The future is now.
OVERVIEW
Almost 30 years ago, Nike inspired a future vision of footwear - a responsive shoe that adapts on it’s own. The Nike Mag, famously worn on the silver screen by Michael J Fox, quickly became a cultural icon.
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ROLE: Senior Strategist
Agency: INDUSTRY
Production: After All, Satis&Fy
$6.7M Raised for Parkinsons. Record-breaking engagement for Nike.
Nike first partnered with the Michael J Fox foundation in 2011. In 2015, Nike realized the future by creating functional self-lacing Nike Mags. For the adaptive version, Nike challenged us to democratize the experience and give everyone a chance to win a part of the future in 2016.
In partnership with Nike, we delivered an end-to-end Nike Mag experience. With fewer than 100 pairs available globally, we created the draw - a raffle-based opportunity for everyone to win the adaptive-lacing Nike Mags. Together, we generated 6.7 million dollars benefitting the Michael J Fox Foundation to help find a cure for Parkinson’s and created record-breaking engagement for Nike. We created the integrated journey across multiple touchpoints to raise both awareness and funds for the fight again Parkinson’s disease.
